Origins of Social Networking
Ever since
the rise of human civilization, communication has played a major role in the
spread and sustenance of human society. Social networking is present among
early humans even before they started speaking. Initially there were small
groups of humans, living in isolation with each other. With the passage of time
they learned the strength of numbers. They formed bigger groups, which historians
call as “Cultures”, these cultures were based on a strong social network
between its habitants. With increase in population, these cultures started
intermingling and ultimately led to formation of societies. These societies
were called as civilizations. It was only possible because of strong social
network that existed between habitants, which means that social network or socializing
is the base of any society.
What Is Social Network?
Communication
between people of a group or society is called a Social Network. It helps the members to mould in the
society. It also helps a culture to flourish and an individuals to grow.
Social network also includes understanding the basic
structure of the society including language, basic manners and other etiquettes.
For example if we have a company of good people we learn good habits from them,
similarly if have company of bad people, then we learn similar habits. Which
means that our social network plays a very important part in how and what we become
as an individual.
Has Meaning of Social Networking Changed?
With the advent of digital age, the ways with which we do
things has also changed and the same has reflected with the techniques of
socialising. Information age brought with itself many technologies and devices,
Internet being the most prominent one. Internet has changed the way we do
things, the way we contact people, the way we interact with people.
Internet introduced us to E-mail and Internet messaging
services, which changed the way we communicate with people. E-mail in present
date has virtually replaced the conventional mailing system completely. Various
internet messaging services have become the first choice of people when it
comes to communicating with people. Same is true with social network as well.
Nowadays, social networking has become conterminous to usage of social
networking sites or online social network.
What is Social Media?
Social
media is a computer and internet based tool which allows users to create or
share ideas, content, pictures, videos, conduct polls and many more. Social
media can be in the form of forums, blogs, microblogging or social networking
sites etc. The thing common among all social networking sites being that they
allow user to post or share user generated content.
Evolution of Social Media
Social
media started as online link between two or more groups or institutions. It was
an instant hit and people started to link to each other via social networks but
it was still confined with the people in the same network or institutions.
After its success, people outside the group also wanted to link to friends and
family on social network. So attempts were made to make a cross platform social
networking site, where anyone can join and connect with their friends.
The first
social networking site to be developed was “Six Degrees”. It allowed its users to create a profile and
be friends with other users. Many more social
networking sites followed the suit, but the first social networking site that
went viral was “Orkut”. Orkut was launched by Google in 2004. It was the first
social media website to cross 10 million subscriber mark. Although later on
Orkut lost its charm to other social networking sites, but we cannot take away
the credit from Orkut for making social networking famous among the masses.
Advantages of Social Media
In the
present day age and technology, our friends and family are spread across the
globe. It is practically impossible to keep a track of them over a period of
time. Social media did the same, it provided people with a medium to connect
and keep a track of their friends and family, living in different places across
the globe. Moreover, social media can also be used to find new friends with
similar interests and likes.
Social
media can also be used to connect with people, Indian Prime Minister Mr. Narendra Modi’s election campaign is an example of how social media can be used to
reach the masses. India Against Corruption movement under Anna Hazare also used
the power of social media to the fullest in mobilizing masses for a cause.
Social
media can also be used for real time information sharing. This can also be put
to good use as seen in case of Indian Railway Minister, Mr. Suresh Prabhu who used twitter to improve railway services. Social media can also be
put to use by business houses for promoting their business and targeting the
right audience. Other advantages of social media include allowing individuals
power to express their views on particular incident or debate, information
sharing, creating awareness for social causes and creating campaigns against
various social evils. Social media can also be put to use in spreading
education and creating social harmony.
Disadvantages of Social Media
There is an
old saying “with great power comes great responsibility”, the same applies with
social media as well, if not used properly then it can have very adverse
effects on the society. Like according to some recent news, terrorist
organizations like ISIS are using social media to hire people by spreading
their fake propagandas.
Similarly,
social media platforms has proved to be inefficient when it comes to credibility,
a blog post or some status update can go viral within hours, without even
knowing the complete truth. An example for this can be the case of drunk policemen in Delhi metro, who was given a judgment by social
media without even knowing the complete truth.
The
security concerns and privacy issues are also a major concern across all social
networking sites. Personal information available online on social networks can
be easily accessed and used by miscreants. Identity theft has become a common
scenario with the expansion of social media services. In some incidents social
media is also used as a tool of harassing individuals and such incidents are
becoming more and more common.
A recent
study has linked social media with depression and other mental health related
issues. Social media can also be used to spread hatred against some tribe or
sect. Children of growing ages are becoming more and more active on social
networking sites. Nowadays social media is full of content spreading hate,
violence and sensual content, exposing children to these content in
growing ages might affect their thinking, which should be a very serious
concern.
Social media is also accused that it is replacing the way
people greet each other. Earlier people used to meet in person or contact over
telephone calls, but now social media has replaced conventional medium and
people wish each other by merely posting on each other’s timelines or walls.
Excess of everything is bad
As the old saying goes “Excess of everything is bad”, social
media when used in access has its share of disadvantages. Social media provides
a very powerful tool to connect with people, but it was never meant to replace
real lives. People should keep a balance between their real life and their
virtual life.
Every individual will have different opinions over
advantages and disadvantages of social media, the fact that remains is that
social media is a very powerful tool and its advantages and disadvantages
depends upon the way user intends to use it.
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